When most people think of Hawaiʻi, visions of beaches, hula, and volcanoes come to mind. But on the Big Island, there’s a lesser-known side that’s just as rich and fascinating—its deep-rooted paniolo (Hawaiian cowboy) culture. Dating back to 1847, Hawaiʻi’s ranching traditions are alive and well, especially in communities like Waimea, home to the historic Parker Ranch—one of the oldest and largest ranches in the country.
Up in the cool, green hills of Waimea, the paniolo (Hawaiian cowboy) culture is alive and well, and this 4th of July, I had the absolute joy of experiencing it firsthand at the Waimea Rodeo. As someone who grew up loving horses and small-town traditions, I’ve always felt drawn to the Big Island’s ranching communities.
The Morning Crowd & Bleacher Life
I arrived early—thankfully. By the time the opening events kicked off, the stands were packed and I mean standing room only left by 10am. Locals, visitors, families, and longtime ranchers all gathered to cheer on their favorite riders. I quickly learned a helpful tip for next time: bring a seat cushion! The bleachers filled fast, and with hours of events ahead, a little comfort would help immensely! I was surprised to see so many folks like me out for a bit of fun on the 4th and the large crowds.


The atmosphere was electric—cowboy hats, boots, and local pride were everywhere. You could feel the heartbeat of the community in the cheers and laughter that echoed across the arena. So much fun!
Roping, Racing, and Pure Talent
The real magic started when the riders took to the arena. From precision cattle roping to horse racing, each event brought its own energy. Generations of paniolo tradition were on display, and you could see the pride in every rider’s face, with a mix of young and old riders. I love seeing the young riders. I found myself completely caught up in the moment, cheering right alongside.


Local Flavor at Every Turn
Of course, no rodeo is complete without good food. And Waimea did not disappoint. From plate lunches to sweet treats, the food vendors offered something for everyone. The smell of grilled meats and fresh local fare floated through the air, tempting me at every turn.
I should not have had breakfast prior to arriving, as the lines were not as long at the mooring, but I ended up waiting in line and taking home a large plate for lunch to enjoy.


Why It Mattered
This wasn’t just a fun day—it was a reminder of how diverse and layered Hawaiʻi really is. The paniolo culture is such a vital part of the Big Island’s identity, and the Waimea Rodeo offers a rare window into that world. Full of good food, full of appreciation, and full of gratitude to be part of a community that still honors its roots so proudly.
If you ever find yourself on the Big Island around the 4th of July, the Waimea Rodeo is truly something special to experience. It’s a heartfelt celebration of Hawaiʻi’s paniolo heritage, filled with local pride, tradition, and community spirit. I’m always happy to share the unique experiences that make this island so vibrant and unexpected—it’s one of the many reasons I love calling it home.