Brand Mark Gold Leaf | Leeana Runningbear | Top Real Estate Agent | Big Island Hawaii Realtor

Big Island Hawaii Real Estate Representation

Professionalism with a Personal Touch

When you work with me, you're not just hiring a real estate agent. You're gaining a local resource, advocate, and guide who is committed to helping you achieve your goals. I believe real estate should feel less overwhelming and more empowering, which is why I focus on clear communication, attention to detail, and a personalized approach.

With years of experience on the Big Island and strong connections throughout the community, I provide insight that goes beyond the details. My goal is simple: to help you make informed decisions, avoid surprises, and create a smooth, successful experience from start to finish.

Leeana Runningbear | Top Real Estate Agent | Big Island Hawaii Realtor

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Leeana’s Sold Properties

Brand Mark Gold Leaf | Leeana Runningbear | Top Real Estate Agent | Big Island Hawaii Realtor

Innovative, Tech-Savvy Marketing

Hawai‘i attracts buyers from around the world, which means marketing your property requires more than simply putting it online. My background in technology-driven marketing allows me to strategically showcase your property to both local and international buyers through professional photography, video, digital advertising, social media, and targeted marketing campaigns.

Every property has a unique story to tell. My goal is to highlight what makes yours special, create a strong first impression, and maximize exposure to the right audience. By combining innovative marketing with a deep understanding of buyer behavior, I work to help your property stand out and generate meaningful interest in a competitive market.

What My Clients Are Saying

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My Approach

Marketing that Goes the Extra Mile

Aloha in every interaction, ensuring integrity, transparency, and care.

reparing and marketing a home is one of my favorite parts of the real estate process. Every property has a unique story, and my goal is to present it in a way that captures buyers' attention and helps them connect with the home before they ever step through the front door.

Using professional photography, video, virtual tours, social media, digital advertising, and targeted marketing campaigns, I work to showcase your property's best features and maximize its exposure. Combined with thoughtful preparation and strategic positioning, these tools help attract qualified buyers and create the strongest opportunity for a successful sale.

We’ve all heard the saying, “A picture is worth a thousand words,” and in real estate, that couldn’t be more true.

For many buyers, the first showing happens online, making professional photography one of the most important parts of marketing a home. According to the National Association of REALTORS® Home Buyers and Sellers study, 51% of buyers found the home they ultimately purchased online.

Strong photography helps create a powerful first impression, generates more interest, and encourages buyers to take the next step and schedule a showing.

One of the most common reasons a sale becomes stressful, delayed, or even falls out of escrow is due to unexpected repair issues discovered during the buyer’s inspection period.

That’s why I often recommend a proactive approach: obtaining a pre-listing home inspection before your property goes on the market.

A pre-listing inspection gives you the opportunity to identify potential concerns early, address repairs on your terms, or obtain estimates before a buyer is involved. Sharing this information upfront can help reduce surprises, build buyer confidence, and create a smoother negotiation process. In many cases, being prepared from the start can save sellers both time and money while making the entire transaction feel less stressful.

I believe every showing is an opportunity to create a meaningful connection between a buyer and your property. Rather than relying solely on a lockbox, either I or my business partner, Jeremy, attend every showing. This allows us to personally highlight your property’s unique features, answer questions in real time, and provide buyers with a more informed and engaging experience.

Being present also gives us the opportunity to gather valuable feedback firsthand, helping us better understand buyer reactions and make informed recommendations throughout the selling process.

We also keep you in the loop with a detailed showing log, ensuring you’re informed every step of the way. My goal is to make each showing meaningful and tailored, so we can maximize interest and showcase your property in the best possible light.

While much of today’s marketing happens online, direct mail continues to be a valuable way to reach potential buyers and homeowners.

When used strategically, it can help generate awareness, create interest, and keep your property top of mind within the community and among prospective buyers.

I incorporate direct mail as part of a broader marketing strategy, using it to complement digital advertising, social media, and online exposure. By combining traditional and modern marketing methods, I work to maximize your property’s visibility and reach the widest possible audience.

Open houses can be an effective way to increase exposure and introduce your property to a larger pool of potential buyers.

When appropriate for the property and market conditions, I regularly host open houses as part of my overall marketing strategy.

My open houses are often longer than the industry norm, typically lasting five hours or more. This extended schedule provides greater flexibility for both buyers and agents, allowing more people the opportunity to view the property.

Over the years, this approach has helped generate buyer interest, valuable feedback, and, in many cases, successful sales.

Video walkthroughs have become an important part of how buyers evaluate properties, especially before deciding whether to schedule an in-person showing. They allow buyers to better understand the layout, flow, and key features of a home in a way that photos alone cannot.

For many buyers, seeing how the kitchen connects to the living spaces, the size of the bedrooms, and the overall feel of the property helps them determine if it’s the right fit. In Hawaiʻi’s global real estate market, video walkthroughs are especially valuable, giving mainland and international buyers the opportunity to experience a property from anywhere in the world.

By incorporating professional video into my marketing strategy, I help your property reach a broader audience and create a stronger connection with potential buyers.

While most buyers begin their search online, professionally designed brochures remain an effective marketing tool. When combined with digital advertising, social media, email campaigns, and online exposure, brochures help create a comprehensive marketing strategy that reaches buyers through multiple channels.

A well-designed brochure provides buyers with a tangible piece of marketing they can take with them, review later, and share with family or friends. By combining both print and digital marketing, I work to maximize your property’s exposure and leave a lasting impression on potential buyers.

A real estate caravan is an opportunity to introduce your property to other real estate agents and brokers who may have buyers looking for a home like yours. During a caravan, agents tour a series of newly listed properties, allowing them to become familiar with the homes and share them with their clients.

When appropriate, I use caravans as part of my marketing strategy to increase exposure, gather professional feedback, and create additional awareness within the local real estate community. The more agents who know about your property, the greater the opportunity to connect with qualified buyers.

Social media plays an important role in how buyers discover properties today. My primary channels are Facebook and Instagram, where I regularly showcase new listings, market updates, community highlights, and home buying and selling insights.

In addition to my personal marketing efforts, your property benefits from the reach of Hawaii Life’s extensive online presence, helping expose your listing to a broad audience of local, mainland, and international buyers. By combining targeted social media marketing with Hawaii Life’s network of more than 200,000 followers, I work to maximize your property’s visibility and engagement.

To further expand your property’s exposure, I utilize both Homes & Land Magazine and the Waikoloa Breeze as part of my marketing strategy. These publications help reach a broad audience of homeowners, second-home owners, and potential buyers both locally and beyond Hawaiʻi.

With distribution through Homes & Land and targeted exposure through the Waikoloa Breeze, your property gains additional visibility beyond traditional online marketing, helping ensure it reaches as many qualified buyers as possible.

Process

What to Expect

Transparent and Attentive Communication

Clear, consistent communication is one of the most important parts of a successful real estate experience. Whether you're buying or selling, I believe you should always know what is happening, what comes next, and what to expect throughout the process. My commitment is to keep you informed every step of the way through regular updates, honest conversations, and timely responses to your questions.

Here’s what to expect when working with me:

1. Initial Consultation

  • Discuss your goals, preferences, timeline, and budget.
  • Understand the full scope of your needs, whether buying or selling.

2. Market Analysis

  • Provide a comprehensive analysis of the current real estate market.
  • Share insights on neighborhoods, property values, trends, and comparable properties.

3. Property Search / Preparation

  • For buyers: Utilize advanced tools to identify suitable properties and schedule viewings.
  • For sellers: Advise on staging, repairs, and improvements to enhance your property’s appeal. Coordinate professional photography and marketing materials.

4. Tailored Marketing and Strategy

  • Develop a customized marketing strategy for sellers, including online listings, social media, and open houses.
  • Buyers benefit from expert guidance on evaluating properties and strategic insight on the best approach to secure your desired home.

5. Showings and Open Houses

  • Organize and manage showings for buyers or sellers’ properties.
  • Provide feedback and insights after each viewing or open house.

6. Expert Guidance and Negotiation

  • Offer expert advice on property features, potential issues, and investment value.
  • Negotiate on your behalf to secure the best terms and price, advocating for your interests.

7. Transaction Management

  • Handle all paperwork and ensure compliance with legal requirements.
  • Coordinate with inspectors, appraisers, lenders, and other professionals involved in the transaction.

8. Communication and Updates

  • Maintain consistent communication, keeping you informed at every step.
  • Address questions or concerns promptly and provide regular updates on the progress.

9. Closing Assistance

  • Guide you through the closing process, explaining each step.
  • Ensure all documents are accurate and facilitate a smooth, stress-free closing.

10. Post-Transaction Support

  • For Buyers: Offer resources for home maintenance, renovations, or local services.
  • For Sellers: Provide assistance with moving and post-sale needs.
  • Continue to offer support for your future real estate needs.
Brand Mark Gold Leaf | Leeana Runningbear | Top Real Estate Agent | Big Island Hawaii Realtor

Experience Unparalleled Representation

Real estate is about more than properties. It's about people, relationships, and helping you achieve your goals. I believe in treating every client with honesty, respect, and genuine care while providing the guidance and support needed to make confident decisions. Whether you're buying your first home, selling a long-time property, or investing on Hawai'i Island, my commitment is to provide personalized service, clear communication, and transparent advice throughout the process. My goal is to help you navigate each step with confidence while creating a positive and rewarding experience.

Questions

Frequently Asked Questions

Many people assume buying a home requires a large down payment, but there are often more financing options available than they realize.

Depending on your situation, there may be loan programs, low down payment options, or buyer assistance programs that can help make homeownership more attainable.

One of the first steps I recommend is exploring your financing options with a trusted lender. I can connect you with experienced local lenders and help guide you through the process so you have a clear understanding of your budget, available programs, and the path that best fits your goals.

Real estate markets naturally experience periods of growth, adjustment, and change. While no one can predict the future, making informed decisions based on market data, local trends, and your long-term goals can help reduce uncertainty.

My role is to provide you with clear market insights, explain current conditions, and help you evaluate opportunities that align with your objectives. Whether you’re purchasing a primary residence, second home, or investment property, I want you to feel confident in your decision and understand both the opportunities and potential risks involved.

When evaluating an investment property, I believe decisions should be based on data, not assumptions. I help clients analyze market conditions, property performance, operating costs, and potential income so they have a clear understanding of the opportunity being considered.

My goal is to provide the information and local market insight you need to evaluate potential returns, understand possible risks, and make informed decisions that align with your investment objectives. Whether you’re purchasing your first investment property or expanding an existing portfolio, I want you to feel confident in every step of the process.

Owning an investment property doesn’t mean you have to manage every detail yourself.

Professional property management companies can assist with tenant placement, rent collection, maintenance coordination, and many of the day-to-day responsibilities that come with property ownership.

Over the years, I’ve built relationships with trusted property managers on Hawai’i Island and can help connect you with professionals who fit your property’s needs and your investment goals. Having the right team in place can help simplify ownership and provide peace of mind, especially for owners who live off-island.

That’s completely normal. Whether you’re buying your first home or have been through the process before, questions and uncertainty are a natural part of any real estate transaction.

My role is to guide you through each step, answer your questions, and provide the information you need to make informed decisions. I believe an educated client is a confident client, and my goal is to ensure you feel supported, informed, and comfortable throughout the entire process.

Selling a home quickly and for the best possible price starts with proper preparation, strategic pricing, and effective marketing. I work closely with sellers to identify opportunities that can improve a property’s presentation, appeal to buyers, and create a strong first impression both online and in person.

From staging recommendations and property preparation to pricing strategy and marketing, my goal is to position your home to attract qualified buyers and generate meaningful interest from the moment it hits the market. Every property is different, and together we’ll create a plan that aligns with your goals and current market conditions.

If your property isn’t receiving the level of interest we anticipated, we’ll take a step back, review the market data, buyer feedback, and showing activity, and determine whether adjustments should be made. Depending on what the market is telling us, that may include refining the pricing strategy, enhancing marketing efforts, or making improvements to the property’s presentation.

Real estate markets change, and flexibility is often an important part of a successful sale. I’ll keep you informed throughout the process, provide honest recommendations, and work with you to make thoughtful decisions based on current market conditions and your goals.

Clear and consistent communication is a priority throughout every sale. I will keep you updated on market activity, buyer feedback, important milestones, and any developments that may affect your sale or purchase.

Whether you prefer email, phone calls, or text messages, I will communicate in the way that works best for you. My goal is to ensure you always know what’s happening, what comes next, and feel informed and confident throughout the process.

My relationship with clients doesn’t end at closing. Whether you need a recommendation for a local contractor, property manager, lender, accountant, or simply have questions after the transaction is complete, I’m here to help.

Over the years, I’ve built a network of trusted professionals and local resources throughout the Island that I’m happy to share. My goal is to be a long-term resource for my clients, providing support and guidance long after the keys have changed hands.

Absolutely. Trust is the foundation of every successful client relationship. I am committed to providing honest advice, transparent communication, and professional representation that always puts your best interests first.

My goal is not simply to help you buy or sell a property, but to become a trusted resource you can rely on for years to come. By focusing on integrity, accountability, and personalized service, I strive to build lasting relationships with my clients long after the sale is complete.